Mumbai: The audio launch of Eros International & Mediaone Global Entertainment Limited‘s magnum opus “Kochadaiiyaan” was an affair to remember with some of the biggest names in the South turning up in full force to showcase their support to the endeavor , a visual mastery of Photorealistic Performance Capture for the very first time in the history of Indian cinema.
The Tamil and Hindi trailers were unveiled, as audiences were introduced to the technology and treated to the film’s songs as well as the behind the scenes making and clippings. Attended by chief guest Shah Rukh Khan, Kochadaiiyaan’s leading lady Deepika Padukone, A R Rahman – the Mozart of Madras , Mr.K Balachander, Mr. KS Ravikumar, Mr. Vairamuthu,Mr AVM Saravanam,Mr SP Muthuraman,Mr Shankar,Dr. Murali Manohar, Mr Sarath Kumar , Jackie Shroff and several other dignitaries , the occasion also saw the launch of special Karbonn Mobiles in association with Kochadaiiyaan as well the launch of exclusive thematic games- ‘Kochadaiiyaan the legend; Kingdom Run’ and ‘Kochadaiiyaan the legend; Reign of Arrow’ in association with Hungama.
Held at Satyam Cinema, Chennai’s hottest Entertainment destination , the makers left no stone unturned to ensure that the event was an extravagant affair-with throne-like chairs on the stage , designed to resemble a 2-D ship and 8 feet images of Superstar Rajinikanth at various spots inside the venue.
Said director Soundarya Rajnikanth Ashwin, “Following last year’s celebration of India’s filmmaking centenary we view the release ofKochadaiiyaan as part of the next steps of Indian Cinema. For the first time a full length feature has been made using performance capture technology in India and I truly hope this creates a whole alternate film making avenue apart from live action films in our country”.
Said superstar Rajinikanth,”I’ve always loved raja-rani stories. Even as a child, I would read the book only if the story started with ‘Once upon a time, there was a king…’. So, all these years, I had a regret of not having a chance to showcase our folklore on the big screen”
Said Shah Rukh Khan,chief guest of the evening, “I am honoured to be here in Chennai in support of the great superstar Mr.Rajinikanth – The only word I know properly in Tamil is ‘thalaiva’. And that’s the reason why I’m here. I have come to be part of this launch as a fan, as a friend, as a seeker of knowledge ”.
On the occasion said Deepika Padukone , “I would like to take this opportunity to thank Soundarya for having me as part of this film.Kochadaiiyaan is not just a film but an experience in itself and I hope audiences appreciate all the effort that has gone into creating this spectacular treat.”
‘Kochadaiiyaan’ has achieved a major international feat as it combines the technical prowess of partners based in both the East and West including London – UK, Los Angeles – USA, South India and from China, making the film a truly international venture. Apart from this, the music of the film has been composed by Oscar winner Rahman whereas the sound recording has been done by Resul Pookutty, another Oscar winner, which made this event ,the most anticipated this year.
In the film, South Indian megastar Rajinikanth is cast as the archetypal superhero in the epic dramatization of good versus evil. He performs a dual role with Deepika being paired opposite the younger character. They are joined by current and veteran stars of North and South Indian Cinema such as Jackie Shroff and R. Sarathkumar for a global, Pan-Indian cinematic treat.