Mumbai: Best Deal TV, India’s first celebrity driven 24*7 home shopping channel recently announced a first of its kind tie-up with Amazon.in, bringing celebrity-endorsed products closer to Indian consumers.
The announcement was made at a press conference in Delhi , where Best Deal TV CEO, Raj Kundra and Shilpa Shetty Kundra spoke about the exclusive tie-up, which gives customers an opportunity to buy a variety of celebrity backed products, on the trusted Amazon.in online platform.
Promising the biggest deals at the best prices, Best Deal TV products that span from various categories including fashion, fitness, home, beauty and jewelery will now be available on the site, apart from the tele-shopping channel.
With a vision to transform the way India sells and buys, the online platform Amazon.in will include Best Deal TV’s best selling products including Shilpa Shetty Kundra’s Slim Shape Jeans and the SSK saree line, Akshay Kumar’s Twist Head-phones, Neha Dhupia’sHair Extensions, Farah Khan’s Air Loc containers, Bipasha Basu’s suggested Air fryers, Satyug’s Mangalsutra bracelet, Neeta Lulla’s sarees, and AnushkaDandekar’s line of jeggings.
Amazon.in will also soon launch Bollywood superstar Akshay Kumar’s exclusive AK Clothing range ,apart from other exciting products.
Says Raj Kundra, CEO, Best Deal TV, “We are delighted to launch our products exclusively on India’s largest online store, Amazon.in and help consumers buy not just celebrity endorsed products but also affordable quality products from Best Deal TV selection on AmazonIndia. Reaching out to the consumers in every nook and corner of the country with exclusive brands especially endorsed by celebrities is now possible with Amazon India.”
Commenting on the launch, Vikas Purohit, Head, Amazon Fashion, India, said, “Our exclusive tie-up with India’s first celebrity home shopping channel, Best Deal TV reinforces our vision of transforming the way India sells and buys. We believe that tele-shopping and online shopping will work in synergy for Indian consumers, giving them more and varied selection of products and purchase options. We look forward to delighting our customers across the country with our offering of wide and unique selection at low prices and fast delivery experience”.