Mumbai: Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading leisure hospitality brand, announces the launch of Club Mahindra Teddy Travelogues, India’s first crowd-sourced travel e-zine for children. This quarterly e-zine is open for readership by all and is available at www.clubmahindra.com/teddytravelogues/. The first issue of the e-zine was unveiled today by actor, Tisca Chopra along with Arun Nanda, Chairman, Mahindra Holidays.
Club Mahindra Teddy Travelogue invited entries from children across the country in eight categories – My Family Holiday, Holiday Stories, My Favorite Travel Companion, Young Traveler, The Rhyme Journey, Why Travel?, Holidoodle and Delicious Diary. Children from all over India shared their holiday stories, paintings, videos, photos, poems, holiday doodles and food related stories to be published in this unique e-zine.
The entries were shortlisted and judged by an eminent panel comprising renowned children’s author Ms. Neeru Nanda, popular TV actor Shakti Arora of ‘Meri Aashiqui Tumse Hi” fame on Colors, Tamil actor Mr. Mathivanan Rajendran, celebrated photographer Radhakrishnan Chakyat and education leader Miss Mehar Zariwala. The winners were notified through direct communication and the prizes have been sent to their respective locations. Mumbai winner Ms. Siri Parashar, a bright seven year old travel enthusiast from Thane was also present at the event to launch Teddy Travelogues.
Speaking on the occasion, Mr. Arun Nanda, Chairman, MHRIL, said, “Children love to travel and experience new things. At Club Mahindra, we aim to make this into an enriching experience by creating special moments for them at our resorts. Club Mahindra Teddy Travelogues will help us in capturing these special moments and sharing them with the rest of the world.”
Ms. Deepali Naair, CMO, MHRIL added, “Putting together this e-zine has been a great journey for the Club Mahindra team and we want to thank all children for sharing their special moments with us. Through this industry first initiative we aim to forge a life-long relationship with our young travellers and continue to create magical moments for them.”