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“DREAM COME TRUE” EXPERIENCE THIS IPL WITH VODAFONE SUPERFAN CONTEST

Vodafone

Mumbai: It’s IPL time once again and it also heralds the much awaited annual IPL blitz, i.e. the Vodafone SuperFan Contest!

Most of us have a cricket crazy friend who has bunked school/college, feigned illnesson the day of a cricket match to watch a cricket match live, and gone to any length to watch his /her favourite cricket hero play on field. If you are a Vodafone customer, IPL 2014 brings you a never before opportunity to help your friend get a dream come true opportunity to be selected as Vodafone SuperFan and win all the privileges that go with it. The 2014 edition of theVodafone SuperFan Contestincorporates a fresh twist to the campaign, making it even more engaging and rewarding.

The contest for IPL 2014 invites all Vodafone India customers to nominate a friend for the Vodafone SuperFan title and along with it, an opportunity to win a once in a lifetime opportunity of flying to the match location in UAE/India in style, drive to the stadium in a luxury car, get to sit in the hospitality box, take home Vodafone goodies and of course thematch ball autographed by the winning captain on Live TV.

And it just got bigger….If your friend gets selected as the Vodafone SuperFan, Vodafone offers you a chance to accompany your friend to watch the IPL match live in stadia! So while your friend gets all the privileges that go with the title of Vodafone SuperFan, you as the Nominee also get a Hospitality ticket to watch the match live.

To participate Vodafone post-paid and pre-paid customers can SMS FAN <friend’s name><friend’s number>to 111…… Or simply nominate his/her friend through Facebook or Vodafone’s microsite.For each match, the Vodafone SuperFan is selected centrally through a lucky draw, well in advance of the match date and receives a notification from Vodafone.

Vodafone is the only leading brand to be associated with IPL since its inception in 2008 and continues to be the ‘Official Partner’ of IPL 2014, thus entering the seventh year of the partnership. A high decibel 360 campaign is being planned on the Vodafone SuperFan Contest along with other innovative consumer engagement activities in the six week long tournament.

Commenting on the initiative, Ronita Mitra, Senior Vice President –Brand Communications and Insights, Vodafone India says, “ Vodafone’s association with IPL has always been highly rewarding for us in terms of enhancing reach and helping us drive a strong brand-consumer connect. Each Year, we have endeavoured to make theVodafone SuperFan Contestbigger and better in terms of the money can’t buy experience to Vodafone customers anywhere in India. This year we have added one more innovative element by inviting nominations from Vodafone post-paid and pre-paid customers to gift a once in a lifetime aspirational experience to acricket crazyfriendand turn their dream into reality.”

Vodafone SuperFan Experience: The Vodafone SuperFan VIP experience begins from the moment the winner receives the call intimating him/her on being selected. The 60 (one per IPL match) Vodafone SuperFanwinners are in for the treat of their lives, beginning with chauffeured transportation, deluxe hospitality, special escort to the stadium, premium seating in the hospitality enclosure to get the best match viewing experience. At the close of the match, during the award ceremony, the Vodafone SuperFangets tomeet the winning captain. He/She will receive an autographed ball from the winning captain, a scene viewed by millions at the stadium and television viewers across the globe. For posterity, the Vodafone SuperFanalso gets to keep a photograph capturing the magic moment.

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