ABC Network recently made a strategic move by shifting Quantico to a prime time Monday night slot, and the decision seemed to work like magic in the channel’s favor thanks to lead Priyanka Chopra’s popularity and the anticipation surrounding the drama thriller.
Going by the current ratings, ABC’s return of Quantico,on its new night, grew by double digits from its last original telecast in November .
Quantico headlined by global superstar Priyanka Chopra was shifted to primetime Monday night from January 23rd,this year.The network was excited to bring their existing audience to Monday night and introduce Quantico to their solid Monday night viewers, giving the show two of the network’s strongest lead ins – alternating seasons of The Bachelor/The Bachelorette and Dancing With The Stars.
With the recent figures that came in, Quantico figures in the Top 10 biggest broadcast gainers among Adults 18-49 ,registering a substantial ratings increase of +1.0 rating with +2.6 million new viewers. In fact, Quantico is the 2016-17 seasons’ biggest gainer in TV playback on the broadcast networks among Adults 18-49, more than doubling its Live + Same Day rating after 7 days of TV playback (+143%).
In its new Monday 10 o’clock time period, Quantico has quickly established itself as a big hit on the night with the delayed audience. After just 3 days of playback the show is spiking +75% on average over its L+SD rating and is the night’s #1 gainer.