Mumbai: Having created spectacular appearances on the country’s biggest red carpets and setting a benchmark in fashion, in India , actress and international style icon Sonam Kapoor and sister Rhea Kapoor, responsible for all Sonam’s most memorable looks ,together announce ” Rheson” , their high street fashion brand in association with Shoppers Stop.
Rheson, which will be in outlets this September will be a high street accessible, affordable brand that caters to the Indian girl. The pieces in the signature fashion line will be a fusion of Indo-Western styles with separates including skirts, T-shirts, tops and sweatshirts.
Sonam Kapoor said, ” Rheson is a dream Rhea and I have had for many years…we’ve worked very hard in creating an affordable fashion line for real girls.Besides being aspirational, we wanted it to be something that every girl should want to wear and feel comfortable and beautiful in.”
Rhea Kapoor said, ” Sonam and I wanted to work on something that is owned by us and had our personal touch on every level. So finally, we got a true partner in Shoppers Stop, as they saw the potential in this and we are finally launching in India in September this year. Our brand is called Rheson, a combination of Rhea and Sonam, phonetically pronounced reason.”
Adding that, “We are not wanting to be a couture house that will give you a gown for the red carpet. We are only trying to be your best friend and your stylist. We want Rheson to become a part of the lives of girls and we will be around for years.”
Govind Shrikhande (Customer Care Associate and Managing Director, Shoppers Stop Ltd) said, ” It is a great honour to partner with the quintessential fashion icons Sonam and Rhea Kapoor. Rheson will appeal to female customers between the age group of 18-35 and will also be available online at shoppersstop.com.”