Mumbai: Jashn, the ethnic fashion brand is all set to create waves by roping in the British actress and model of Indian origin, Sapna Pabbi as the brand ambassador. Sapna Pabbi started her career with Anil Kapoor’s popular TV series 24, followed by success in the film and fashion industry. She has also been seen in an advertisement opposite Arjun Rampal. Sapna plays the galaxy woman who is lively, resourceful and self-assured. Sapna Pabbi’s sense of fashion reflects in her public appearances, where she brings in the classy touch to the ethnic attire.
“I believe that every woman today, is fashion conscious and likes to flaunt her style. I am a big fan of ethnic wear, bright colors and comfortable outfits which make my day! Jashn has come up with a gorgeous line of fashion clothing to choose from their new launched collection. I am ecstatic to be associated with Jashn, a fashion clothing brand, and looking forward to the whole new makeover they have to set to achieve especially in the ethnic wear scenario.” quoted Sapna Pabbi.
The recently new collection launched by Jashn has a wide range of refreshing patterns that also incorporates intricate use of lace, zari work, luxurious fabrics and a palette of shades to pick from this season. The collection is all set to give a new feel in layering with their gorgeous outfits waiting to be adorned by the women today. The influence of metallic hues is prominent in this collection which is all set to attract the young woman to pick their styles from the wide range available.
This collection will also witness incorporation of the 70’s mood which all set to be back in style, accompanied by gorgeous ruffles and asymmetrical hems keeping in mind the daintiest details of the preferences of their consumers.
”We are ecstatic to announce Sapna Pabbi as brand ambassador of Jashn. She is a perfect choice as she is an enigmatic and charming personality, who can carry off any outfit with elan. Alongside, the new collection also reflects modern ethnic fashion with sophistication. It is simply all about comfort and style going hand in hand. The new collection focuses on the 70’s mood, with flowy elegant gowns, scarves and much more with bold patterns and metallic shades to look out for! We are thrilled and waiting for the response from our valuable consumers with this new collection” say Rahuul Jashnani,MD, Jashn.”
Jashn has expanded their horizons, by introducing the modern fashion line for the younger generation. The Collection has already hit the stores; it includes a modern and classy collection of the western wear like gowns, and scarves and much more, along with their existing collection of the ethnic wear. This collection is available is across India. It is also available on major e-commerce portals like Myntra, Jabong and Flipkart and also available exclusively at www.jashn.in.