Fashion

Lakme Fashion Week 2020 Day 1 Raw Mango debuts new collection ‘Moomal’

By Madhurima Mitra

Posted on 23/10/2020

On its first day of the event, the theme was of ‘Sustainable Fashion Day’.

For the first time ever, Lakme Fashion Week is being conducted digitally owing to the COVID-19 pandemic. On its first day of the event, the theme was of ‘Sustainable Fashion Day’. Sanjay Garg, the founder of Raw Mango that focuses on contemporary handwoven textiles like stoles, fabric and sarees debuted their new festive collection called ‘Moomal’.

Raw Mango’s collection was quite traditional this year with the aesthetics belonging to Rajasthan and also invoked with a heavy sense of nostalgia. Instead of using trendy models, the collection gave homely feels owing to its rawness. The traditionalness was also depicted by the colours used for the collection.

Catch a glimpse here:

View this post on Instagram

"The terrain is different, the sense of dress, its vernacular architecture and crafts. All things so abundant that one is never bothered by it, until you leave. I never realised till I left… but these are the things I miss." – Sanjay Garg. @raw_mango’s latest collection for Day 1, Sustainable Fashion Day, at #LakmeFashionWeek is the perfect blend of traditional folk aesthetic with textiles, silhouettes and bold colours. @lakmeindia @nexaexperience #LFW2020 #5DaysofFashion #LFW #SpotlightReady #MakeFashionGood #LakmeFashionWeek #SpotlightReadyatLFW

A post shared by Lakmé Fashion Week (@lakmefashionwk) on Oct 21, 2020 at 8:17pm PDT

View this post on Instagram

Moomal is photographed within the Haveli’s of Shekhawati. “Numerous frames hang on these walls which speak to me about the personal lives and tastes of its inhabitants, each serves as a repository of memories.” – Sanjay Garg. MOOMAL – Raw Mango Festive 2020 Photography: @ashishnshah #moomal #rajasthan #rawmango #sanjaygarg #festive2020 #newcollection #colour #culture #textile #handloom #tradition #design #shekhawati

A post shared by RAW MANGO (@raw_mango) on Oct 22, 2020 at 3:18am PDT

View this post on Instagram

When stripped back from their kitsch representations, Peacocks are elegant, iridescent birds found across the Indian subcontinent. Their unique calls and bodies perched atop trees surround our studio everyday. They are found aplenty in Rajasthan, and feature as the central motif in our Festive collection, Moomal. MOOMAL – Raw Mango Festive 2020 Featured: Journalist @fizznootini in ‘Chirmi’ bandhej odhani and ‘Jhunjhunu’ lehenga, featuring embroidered motifs of peacocks in Zardozi. Photography: @ashishnshah #moomal #rajasthan #rawmango #sanjaygarg #festive2020 #newcollection #colour #culture #textile #handloom #tradition #design #shekhawati

A post shared by RAW MANGO (@raw_mango) on Oct 21, 2020 at 10:32pm PDT

View this post on Instagram

“While going to my paternal side weddings we would usually take a detour and see the frescos and havelis in the narrow lanes of Nawalgarh before reaching Jhunjhunu. The nights were usually women singing folk songs, applying mehendi, dancing and sewing gota pattis on their 'chalkas' (bhandej odhanis) for the functions ahead. I would get up in the morning to see the same bright chalkas all around, glistening in the sun. Raw mango's campaign reminded me of the very same essence and the nostalgia of the shekhawati weddings at home.” – @riya_khicher. Wearing our ‘Morarka’ purple Varanasi silk brocade kurta and ‘Bhayali’ pink organza odhani. Photography: @ashishnshah #moomal #rajasthan #rawmango #sanjaygarg #festive2020 #newcollection #colour #culture #textile #handloom #tradition #design #shekhawati

A post shared by RAW MANGO (@raw_mango) on Oct 22, 2020 at 5:33am PDT

Raw Mango’s new collection was the perfect example of sustainability mixed with diversity. Garg had mentioned that almost a year’s work has gone into making this amazing collection that managed to steal the show at the end.

Look out for further updates on Lakme Fashion Week 2020.