Mumbai: UK and Mumbai-based Goa-born fashion designer Raymond Fernandez recently shot with model and actress Tara Pallavi Singh for his new Indo-Western Pret and Indian ethnic Summer Collection 2014. The collection consists of over 200 outfits like kurtis, one piece dresses, harem pants, party tops, designer skirts and short kurtis. The on-location shoot was executed by bollywood and fashion photographers Raju Asrani and Samuel Rio.
Almost 200 models were auditioned in Mumbai, Goa and Delhi and finally 5 models were selected who successfully qualified for the designers requirements and made it to the prestigious shoot for the enviable collection.
Model and actress Tara Pallavi Singh who originally hails from Bikaner in Rajasthan has done hundreds of fashion shows in Delhi, Jaipur, Kolkatta and Lucknow. She is an established model in North India and has also done many events abroad as well.
The theme and concept of designer Raymond Fernandez’ Indo-Western Pret and Indian ethnic Summer Collection 2014 is “Trendy Fashion for Indian Women of every size and shape”. Says Raymond Fernandez, “For most people fashion and designer wear is either very inconvenient or uncomfortable or exorbitantly expensive.”
In a conversation with media Raymond Fernandez echoed another Goan designer’s words saying, “I agree with Randell Gomes when he says that what is unfortunately portrayed at the fashion weeks and at fashion shows is very different from what we are trying to do.” For me, fashion is affordable, wearable and comfortable and yet fashionable, Fernandez said, repeating Gomes’ exact words.
Raymond Fernandez was born in Bardez in North Goa near the state capital Panaji, but his family migrated to Canada about 30 years ago. He grew up in Canada and then his father shifted to the UK where he completed his education and did an advanced diploma in fabrics, garments and fashion designing. He now shuttles between Mumbai, Goa and the UK where his elderly parents reside.