‘Bhumika & Jyoti’ were the cynosure of everyone eyes as they launched the London India Fashion Week, with their newest collection ‘MRITTIKA’ –Mother Earth’ at the Excel Exhibition Centre in London. The London India Fashion Week welcomes International, Local and Newgen Fashion Designers with its mission to introduce stylish and fusion fashion designs to the very high profile British Asians.
Bhumika Chedda & Jyoti Mukerji said “It was indeed overwhelming to unveil our new collection ‘MRITTIKA’ –Mother Earth’ at London India Fashion Week. Our collection ‘MRITTIKA’ –Mother Earth’ has taken inspiration from nature that spells poetry, a spiritual quest of the Soul journeying into the infinite desert as the landscape. The designer’s seek to infuse their collections with a touch of exoticism and excitement of reinterpreting the Great Indian Desert landscape”
And surely enough designers ‘Bhumika & Jyoti’ who have put environmental responsibility in the heart of their design philosophy, set the trend at the Fashion week, by introducing their creative and visually appealing designs.
The high profile British Asians present were enamoured by the designer’s clean floaty and feminine white, cream and gold outfits, embellished net capes, drapes of jewels and traditional stylised turbans.
The designers aesthetics palette reflected the sandy earth tones, sparkled creamy sea of sand, off white, desert gold, antique cream, Tan, white lace and beige. Their designs reflected contemplative representations of innovative grandeur, relaxed flowy silhouettes, light weight fabrics carrying feminine sensibilities. The raw sienna and desert sand colorations were reminiscent of vintage essentials.
‘BHUMIKA & JYOTI’ exclusive collection represents fragrant soil, good earth in its different hue.