The makers of the spine-chilling psychological thriller of the year – Phobia, including the lead protagonist Radhika Apte and producers Eros International and Viki Rajani have come up with an edgy, quirky and innovative digital campaign to promote the movie.
While Phobia is all about Radhika’s character who suffers from Agoraphobia, to go in sync with the theme of it, the versatile actress has challenged a lot of her B-town friends to share their phobias.
From Varun Dhawan to Riteish Deshmukh, everyone is coming out in the open to talk about their phobias and the hashtag given by Radhika #MyPhobia has been trending on Twitter and social networking websites.
After Radhika shared her phobia, writing this on her Twitter handle, “So #MyPhobia is weird. It’s the fear of getting into a swimming pool located at the top of a building. What’s yours?” Varun replied, “My phobia is the fear of looking down from a great height I feel I mite fall.”
Riteish Deshmukh wrote, “Acrophobia / Petrified of heights #MyPhobia @radhika_apte – still managed to sky dive.
Sharing his phobia, Anurag Kashyap tweeted, “@radhika_apte @ErosNow my phobia is of heights.”
Phobia focuses on the central character, Mehak (played by Radhika), an artist by profession, who is trapped in her house, neither can she get out, nor stay in.
Produced by Eros International and Next Gen Films, and directed by Pavan Kirpalani, Phobia is scheduled to release 27th May.