Karan Johar has expanded Dharma productions by getting into production of ad films.
Punit Malhotra suggested Karan that we should start making ads as we have so many in house directors.So Karan decided to add this vertical to the company.
They have already worked on two campaigns and currently there are a lot of enquirers as everything is under one roof.
Karan Johar says that I am excited about expanding. Advertising has always inspired me. I was never keen to get into TV, but I was always keen on getting into advertising.