Twinkle Khanna, perhaps the most outspoken Bollywood personality, has come up with yet another unique idea for modern Indian women. She has launched Tweak India, a bilingual digital platform for women to challenge old ideas and discover new ones.
Being a digital media company founded by multitaskers, Tweak is hoping to provide maximum solutions that offer maximum results with minimum effort, states a press release.
As per the company, it is going to be a collective and collaborative space that will cover complex topics including sex education, feminine health, financially independent & socially confident women and much more.
Apart from being available online, the company has also partnered with Instagram, the most popular photo-sharing platform available online.
Speaking to reporters at the launch, Twinkle Khanna said, “I want Tweak to be a judgment-free place for women to ask questions, seek advice, and engage in a meaningful debate on almost any subject. This is as much a space for seeing your glass as always half full, while laughing at yourself because you really can’t see without your glasses.”
The platform will have short and long content in the form of reads, videos, podcasts, and events.
Tweak has the same belief as of its founder that ‘nothing is sacred in life except laughter’.
Some of the special properties of the platform include the hilarious ‘Tweak Multitasker’. In it, the celebs will be challenged to answer a quirky questionnaire while performing a task. Twinkle will also be debuting as an interviewer for this platform.
It is worth mentioning that Tweak’s video content will first be available to be shared on Instagram community only for the first 48 hours, and later it will be allowed to share on other platforms as well. Since most of the content is more than a minute long, this will be an IGTV-led strategy.