Mumbai: Star India has initiated a path-breaking deal with Dharma Productions to alter the landscape of the world’s largest cinema market, with a first of its kind game changing creative partnership that would see Dharma and Fox Star Studios co-produce and distribute films worldwide.
Star India, India’s leading media and entertainment conglomerate, which has been redefining boundaries in entertainment, sports broadcast and digital content, through Fox Star Studios, India’s premier movie production and distribution company, which is a joint venture between 20th Century Fox and Star India, have partnered Karan Johar’s Dharma Productions, Bollywood’s most successful creative production house, to form a unique creative and business partnership. The deal is to produce nine films spread over a period of three years.
“The Indian film industry is an important market for us and this strategic partnership offers us an excellent opportunity to fundamentally change the content quality paradigm. This venture is the natural step in our progression to create entertaining and eclectic content for a global audience and to grow the business through game-changing innovation in content, marketing and distribution, ” said Uday Shankar, CEO, Star India. “Fox Star is delighted to partner with Karan Johar, a creative visionary and one of the industry’s leading director-producer’s with an impressive line-up of films planned in the coming few years,” he added.
“Movies for me have always been a blend of artistic and commercial resources. Dharma Productions has always endeavoured to attain the highest form of celluloid excellence and entertain simultaneously. I am glad we have found a partner in Star India and Fox Star Studios for a visionary 9 films alliance,” said Karan Johar. “This partnership will not only be the coming together of two forces who understand the need of the cinematic hour but also work as a unit to increase the footfall strength at the movies and empower other verticals. It’s a new age of cinema and this association is a glorious reflection of the times,” he added.
The venture will provide a much-needed impetus to the Hindi film industry that is witnessing a rapid metamorphosis with audiences becoming more judicious given the varied entertainment preferences accessible to them.
Apoorva Mehta, CEO of Dharma Productions, said: “It is by far the biggest collaboration that the Indian film Industry has ever seen. With this strategic deal, Dharma has entered into a new phase of movie business which will provide a disruptive growth model for all the parties involved. This landmark decision will bring on board the most visionary and astute leaders together who will drive the overall strategy for making, promoting and distributing movies. I am happy to say that Dharma is excited and geared up for these new opportunities in the coming years and it definitely looks like the beginning of a game-changing era for the industry.”
Fox Star and Dharma will collaborate and work towards the entire slate of nine films which boasts of a stellar line up of titles, helmed by the country’s finest actors, directors, including Karan himself.