Mumbai: Best Deal TV hardly ten days old and has made waves with distribution of its channel in over 35 million homes and targeting 65 million homes by month end across a Major MSO’s and DTH platforms. Sales have been organic and increasing day by day after the soft launch on the 27th March.
Best deal plans a 3 month blitz pan India marketing campaign from end of April using IPL air time along with TV Spots during popular GEC shows.
Sources say Best Deal TV is in talks with one of the top E commerce players to tie up in a first of its kind E & TV commerce partnership allowing the e commerce player access and online exclusivity to market the celebrity endorsed and unique products of Best Deal TV with a shop in shop platform on their site.
Confirming the News Ceo Best Deal TV Raj Kundra Said: Talks are on with two big E commerce players for a strategic tie up and advance talks are on with one of them. Since our focus and expertise is TV commerce it would be good to give an established e commerce player the rights to our products increasing our sales and footprint even further to a newer tech savvy market.
It also helps that all our products come with infomercials as I believe selling a product through demonstration is far easier than stagnant 2D images with descriptions.