MUMBAI: Tanveer Bookwala, former Vice-President for Balaji Motion Pictures, has been elevated to Chief Creative Officer(CCO). “Now, more then ever, we have the ability to make all kinds of films. People want to see innovative content and are chosing story over stars. It’s a new golden age of film-making and I couldn’t have asked for a better time to begin a new adventure.” Tanveer said.
Tanveer has been associated with progressive cinema from his Endemol Days, where he was instrumental in acquiring the Hindi remake rights to the Malayalam superhit Traffic.
“I Love movies that touch you. They could be big budget action set-pieces, special effect alien invasions or plain human dramas. But at the end of the day, I believe that movie making isn’t just about Mathematics, but also, as much, about heart”, he says.
Tanveer has long been an integral Creative part of Balaji working on the past years slate (KSKHH, Ragini MMS2, KMKJHG, SKSE, MTH and Ek Villain). He also co-wrote the smash hit Ragini MMS2. Today there is a commitment both creative and financial as we prepare to make some of our most interesting movies in the next 2 years”, he says.
Armed with a degree in filmmaking from New York and a decade of experience, Tanveer Bookwala is looking to enhance the creative landscape for Balaji Motion Pictures. “Ekta and Sameer have shown great faith in giving me this position and allowing me immense Creative freedom. I look forward to not letting them down,” Tanveer signs off.