Bollywood’s reining stars Aamir Khan, Salman Khan and Shah Rukh are practising a new strategy these days of cross promotion. No, we are not talking about brand endorsement along with promotional events of their upcoming movies. But, to promote each other and their films. Unable to understand? Take a look at recent activities of your favourite Khan’s to elaborate.
During the promotional event of Aamir’s upcoming movie Dangal, in which he plays the character of a wrestler, said in a press meet that it is the best time to promote his movie now. Well, with wrestling becoming the most favoured sport of the season, with Bollywood two of the most powerful Khan’s (Salman and Aamir) both doing a film on the life of a wrester, the topic has got all the due attention. Also, since Sultan is performing well on the box office, it is the right time to cash in for Aamir.
Also during the poster launch of Dangal, Aamir said “I always feel when Salman (Khan) enters a room you feel a star has come. When I enter, I feel a waiter has come. Sorry, I shouldn’t have said that as waiter (s) are great people. I feel when I walk into (a room) I feel it’s nobody as I enter silently.”
“When Salman, Shah Rukh enter you feel (a) star has entered. I don’t have that quality. They are bigger stars than me,” Aamir added.
On the other hand, when media questioned Shah Rukh about his contemporaries who are in news for their films on wrestling, said “Between myself, Aamir and Salman, we have a huge liking towards each other and we all feel the same about the other two. I also feel that Aamir and Salman are bigger stars than me. If you ask Salman, he will also say the same thing. It is out of respect, we have known each other for 25 years now. The day I stepped into their houses and lives, they have been very kind. Aamir is showing respect and regard and he is being dignified. All three of us respect each other for what we have done.”
Here’s hoping that all the 3 Khan’s keep their brotherhood intact always.
By: Akansha Sharma