Mumbai: As it has been happening with strong content films, a huge Word of Mouth buzz have pushed Masaan ticket sales to double up by Saturday afternoon in all the metros.
The superlative reviews of the film have already made it the most loved film of the year and all the interest of cine-goers has now translated to the Box Office.
In spite of facing huge competition from big blockbusters like Bajrangi Bhaijaan and Bahubali, and less number of shows, the film has managed to stand on its own and was playing house full by Saturday noon at most screens in the metros. The small towns though still are warming up to this gem of a film but the producers feel that the Masaan promotions in the small towns will also pay and sales will be stable throughout the week.
The film, which has opened in around 250 screens in the country, is looking stable to go in the second week with more shows. All of the above are very positive signs for the producers of the film.
Manish Mundra, Drishyam Films says, “Excellent reviews coupled with very strong word of mouth has resulted in full house in all most all major multiplexes in urban centers on Saturday. We are confident that Masaan will sustain in theatres for good number of weeks making it also a success at the box office along with being critical acclaimed.”
Adds Vikramaditya Motwane, Phantom Films, “The strong word of mouth and the super reviews have added to the buzz around the film, and the ticket sales have gone up by almost double on Sat. This reinstates our belief in good content and we hope the audience will keep spreading the appreciation and we will have a good weekday tickets’ sales too.”