Mumbai: National award and Padma Shri award winner ,Vidya Balan, who has constantly been the poster-girl for all things Indian, has recently been roped in as the face of World Ethnic Day, which will be celebrated globally by a online ethnic products brand on June 19th.
World ethnic Day envisages a world held together by its roots – a world that respects heritage, civilisation, anthropology, art and culture. The company has brought the traditionally disorganised ethnic craft industry on to a structured platform.
Talking about what makes Vidya the ideal face to represent World Ethnic Day says Manoj Gupta, Founder of Craftsvilla.com, “We are thrilled to have Vidya Balan endorse World Ethnic Day. There is tremendous synergy between her vision and ours. Vidya is a living ambassador for everyday ethnic. Her remarkable success and body of work stand testimony to ethnic is cool”.
Says Vidya Balan who was recently granted an honorary doctorate, “By celebrating World Ethnic Day, we get an opportunity to go back to our roots. I feel strongly about the dying art of handlooms in the country, and also about the plight of artisans who are struggling for livelihood. I am delighted with the opportunity to spread awareness about it” .