Mumbai: Boney Kapoor’s Tevar produced by Eros International ,Sanjay Kapoor, Naresh Agarwal & Sunil Manchanda starring Arjun Kapoor,Sonakshi Sinha and Manoj Bajpayee in leading roles ,marks the directorial debut of celebrated ad-filmmaker, Amit Sharma as he captures the finer nuances of the heartland told in a refreshing young .
Establishing a new barometer, the dhamakedar trailer of the on-the-run love story truly showed its Tevar as it went on to trend nationwide on a popular micro-blogging site and crossed a million views on Youtube ,within the first 24 hours of its launch.
The director who is touted as the one to watch-out-for ,unlike other debutants felt comfortable directing a film of this magnitude , courtesy his vast experience (600 ad films to be precise) in ad filmmaking.
Amit says, “I had made peace with the fact that a mainstream Hindi film calls for a certain ‘masaledaar’ treatment.As someone who has made over 600 ad films ,I’m familiar with all aspects of film making, right from the basics of pre-production to the complexities of editing. In an ad you are telling a story in a few minutes. That changes to a few hours in a feature film. So ad films are the perfect training ground.”
Shot entirely at real locations in Agra and Mathura , Boney Kapoor’s Tevar produced by Sanjay Kapoor, Sunil Lulla, Naresh Agarwal & Sunil Manchanda stars Arjun Kapoor ,Sonakshi Sinha and Manoj Bajpayee. Eros will release the film worldwide on 9th January 2015.