Mumbai: Amit Ravindernath Sharma who makes his big Bollywood directorial debut with Tevar is a name to reckon with in the advertising world. His show -reel plays out like a portfolio of some of the greatest hits of Indian advertising .
The Dada Saheb Phalke award winner has received acclaim from festivals like Cannes and Spikes with some advertisements receiving over 10 million views.Redefining desi-cool, Amit Ravindernath Sharma became the go-to adman for most brands and this time around gets behind the camera for a full length feature commercial entertainer starring Gen-X heartthrob Arjun Kapoor & Sonakshi Sinha.
While any director making his debut would be overwhelmed with the scale of the on-the-run love story, Amit on the contrary took the challenge head on and ensured that he brought the best performances out of his actors and was quite the taskmaster on the sets.
Talking about his experience working with Amit says Arjun Kapoor, ” I play a normal guy minus any in-your-face heroism – He is an ordinary guy in an extraordinary situation and Amit wanted to bring that out as he swears by realism.He looks to move his audiences emotionally even in an entertaining format of filmmaking and has a history of going to extreme lengths to get it right – It was a challenge working on the film as Amit is a thorough perfectionist”.
All praise for the debutante director says Sonakshi Sinha, ” Amit has always stood for relatable film making which is evident from his ads. He is a director who gives you emotions,performances,characters .He is constantly looking to do things differently and brings out the best in his actors”.
While the film will release this 2015 , the industry too eagerly awaits the film which looks promising – Says R.Balki noted film director and godfather of the ad world, “Amit is possibly the best film maker in the ad film industry. And as each of his 500 ads have been mini motion pictures it is just a matter of time before Bollywood too recognises him as one of the best feature film directors of our time.”
Boney Kapoor’s Tevar presented by Eros International ,Sanjay Kapoor ,Naresh Agarwal & Sunil Manchanda starring Arjun Kapoor ,Sonakshi Sinha and Manoj Bajpayee is scheduled to release 9th January 2015.’Tevar’ will mark the directorial debut of celebrated ad-filmmaker Amit Ravindernath Sharma