Tara is back with a platform to discuss topical family & parenting issues with a view to helping bring about positive change in Season 4 of ‘The Tara Sharma Show’
~The show, co-produced by Tara Sharma Saluja and new media company, Sooperfly, airs on Star World & Star World HD starting 12th June, Sundays at 11 AM~
With a view to bringing about positive change, ‘The Tara Sharma Show’ is back to discuss topical family, parenting, women’s and children’s issues with people from all walks of life. In the show, Tara plays the role of an unbiased moderator as she and her guests discuss and debate various parenting and family related issues. Pepperfry presents The Tara Sharma Show, in association with Pampers, will premiere its 4th season on 12th June and air every Sunday at 11 AM on Star World & Star World HD. After three successful seasons, the fourth edition of the show widens its format from parenting issues and includes topics pertaining to families, homes and therefore society at large. Each episode is structured around a specific theme like Women’s Empowerment, Special Needs, Health and Fitness and many more.
The show also makes an effort to raise awareness for various social causes and connect relevant Schools, NGOs, Hospitals etc. with those in need. Just like the previous seasons, the episodes will feature an interesting mix of elements including debates with well-informed speakers, inspirational feature stories, Tara’s personal anecdotes and intimate sneak peeks into the lives of Bollywood and other celebrities like Virat Kohli, Soha Ali Khan, John Abraham, Farah Khan, Konkona Sen Sharma, Prince Manvendra, Emraan Hashmi, Sonam Kapoor, Riteish and Genelia Deshmukh and more.
Tara Sharma Saluja, Creator, Host & Co-producer of the show said, “Our multi-platform show has been a great way for me to be with our kids and continue to work. Born out of my blog diary six years ago, the show is centered on topics relevant to children and families and so I often draw from real life experiences and research. This season, we have widened it to be a platform to discuss issues not just on mums and babies but also topical family and wider societal issues with a view to trying to bring about positive change and help those who are seeking help. I am overwhelmed by the inspirational stories I hear on the show and the positive response of our guests, celebrity and non celebrity, and our viewers. Pepperfry is synonymous with cheerful, bright happy furniture and happy homes and spaces, something that we hope the show will help ensure. And Pampers is synonymous with the best diapers for healthy happy babies all over the world, so both the brands are a great fit with our show. We are thrilled to be on Star World, a platform that will help us reach and impact the lives of many across the country. And our encouraging and interactive digital following and YouTube Channel helps take the show to a global audience too. Families and parenting being universal, and the language being English, we find viewers are often from all over the world, as are our guests. We hope you all like the show and it is a success touch wood!” Commenting on the show, a Star India spokesperson said, “The Tara Sharma Show is a unique content proposition that caters to the parenting and family needs of our target audience. We hope that the show inspires parents by drawing from similar and positive experiences relayed through the content.”
Mihir Kulkarni, AVP, Brand & Retention Marketing Pepperfry.com said, “Pepperfry has been delighting Indians with its great range of furniture and home products. While we continue to form a strong bond with Indian families across the country we are also looking forward to bringing about a positive change in their lives. The Tara Sharma Show has been successfully focusing on various aspects of new age parenting and bringing up kids for the last three seasons. We feel that the way the show has evolved in the fourth season to address a larger audience through topical issues concerning families’ like women empowerment, health and fitness etc, it is positioned to make a larger impact. We are excited to partner with the show as the presenting sponsor, as we see a strong synergy with her show and our core audience in the fresh avatar.”
A P&G Pampers spokesperson said, “Every mother wants the best for her baby’s happy & healthy development. With our brand, Pampers; the number 1 choice of mothers worldwide, we are extremely delighted to encourage & celebrate the community of mothers who are doing so much to bring positive change in parenting. The Tara Sharma Show shares the same belief that we have which is that ‘Mom Knows Best’ and we are proud to introduce India’s discerning moms to the softest diaper ever; with Pampers Premium Care, with the revolutionary wetness indicator. We strongly believe that together we can enable Mothers to nurture and care for their babies better.”
“As the show evolves in its fourth season to focus more on deeper parental and family issues and inspirational people stories, we’re delighted to partner with Pepperfry and Pampers, who really understand, in the most progressive manner, the value of content and creative integrity. With Star World as our broadcast partner and an extensive digital presence including continuous engagement through exclusive content on Facebook, YouTube and Twitter, our objective of creating a truly multi-platform property has been achieved with content quality and audience engagement that we’re truly proud of”, said the Co-producer of the show, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective and Sooperfly.
Catch Pepperfry Presents ‘The Tara Sharma Show’ in Association with Pampers starting 12th June every Sunday at 11 AM on Star World and Star World HD. With repeats on Saturdays at 6 PM and on The Tara Sharma Show YouTube channel.