Sony AATH, the fastest-growing Bangla GEC continues to remain the third most watched
brand in the category in the current fiscal. (Source: BARC, TG: 2+ All NCCS, Market: West
Bengal & West Bengal Urban, Period – WK 14-28’22, Average Weekly AMA). The family
entertainment channel has been consistently entertaining the viewers with a slew of
interesting content and initiatives.
The channel’s recently launched property ‘Shokal Mozedaar’ has been well received by the
viewers. As a result, the brand has maintained a strong #2 in the morning prime slot of 09:00
am – 12:00 pm.
Positioned as a differentiated family entertainment destination, Sony AATH is home to some
iconic shows like CID, Crime Patrol, Gopal Bhar and Nut Boltu. The channel has further
expanded in Mythology and Fantasy genres with Bighnaharta Ganesh, Aladdin, and Baalveer,
providing a daily dose of entertainment to Bengali viewers.
Besides, Sony AATH continues to remain the biggest Bangla Language channel on YouTube
with over 15.9 Mn subscribers and an average of 300 Mn views per month.
