While the successes of Shahrukh Khan’s Om Shanti Om, Chennai Express, Happy New Year, defined the aggressive marketing strategy in the Bollywood for the mega success of the films, seems now that he has changed his style of promotion as it’s said that the same formula does not work again and again.
Thus the superstar, who is known for his creative campaigns has again come up with a new idea to promote his films by following someone rather than promoting aggressively.
The sole release of SRK opposite Kajol, Dilwale directed by Rohit Shetty is set to hit the screens on December 18, sources close to the production team told Bollywood Dhamaka that the star is worried about the success of his film. And hence he has decided to follow the strategy of his industry counterpart. But who is the man, whom SRK is following?
Source close to SRK’s Dilwale campaign said that the superstar would copy Bollywood bhai, Salman Khan’s style of promotion to promote his latest flick.
“Salman recently promoted his Prem Ratan Dhan Payo (PRDP) with the entire star cast of the film in the Amity University, Noida campus and hence Shahrukh Khan also plans to promote his film in any top university of Delhi NCR,” source said.
“The talks are in the final stage with a top university of Delhi NCR and a decision would be taken in two-three days whether SRK would also promote Dilwale in a top university along with the entire star cast of the film,” source added.
This is not the first time when Shahrukh Khan is following Salman Khan but in the past.
Soon after Salman Khan released the teaser of Yash Raj upcoming movie Sultan, SRK released the teaser of his movie ‘Fan’.
Even before the release of Salman starrer Bajrangi Bhaijaan earlier this year, SRK released his teaser of Raees on twitter.
Well, the Bollywood Bhai have joined hands for media but let’s see what’s cooking between them.
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