Salman Khan and ShahRukh Khan bicycle ride – a friend’s meet or a marketing gimmick for Sultan?

Salman Khan and Shah Rukh’s tiff can be rightly tagged as Bollywood’s most talked about celebrity rivalry, but it was…

Salman Khan, ShahRukh Khan, bicycle ride, marketing, Sultan

Salman Khan and Shah Rukh’s tiff can be rightly tagged as Bollywood’s most talked about celebrity rivalry, but it was their patch up that garnered more publicity. This can be proved by the fact that it was generally around either the celebs movie release or other important events in their lives.

After their much known bitter sprawl in 2008, it was in the year 2013 that the duo was first seen sharing public space together at Baba Siddique’s Iftaar party, exchanging a warm cordial hug. But coincidentally or not it was also the time when Big Boss season 7 was about to launch.

In fact, reports also surfaced about this celebrity patch-up around the release of ShahRukh and Katrina Kaif starrer Jab Tak Hai Jaan in 2012, where during the film’s premier they both were seen dancing along with Amitabh Bachchan.

It was during Salman’s sister Arpita’s wedding, when this once friend turned foe superstars finally ended their rivalry. And now, when Sultan’s release date is not too far away and both were seen sharing an early morning bike ride, can it be called a marketing gimmick?

Well we definitely loved the two stars together in one frame, but let you people decide on the final verdict.