Mumbai: Actress-entrepreneur Shilpa Shetty Kundra, who recently launched a gold bullion and jewellery brand “Satyug Gold” with her businessman husband , Raj Kundra, traveled to Pune to launch her store in Laxmi Bazar at 3 in the afternoon
Dressed in an elegant Pankaj Nidhi Anarkali , the stunningly beautiful actress jetted off in style in a private charter to travel to Pune for the store launch. The first store was opened in suburban Bandra whereas the other two were opened at Sadashiv Peth in Pune and CJ Road in Ahmedabad.
The metro were treated to interactions with Raj & Shilpa Shetty Kundra as they spoke at length about Satyug Gold and their impressive schemes .
Satyug Gold Outlets will feature regular collections of Jewellery designed by Shilpa herself. She launches with her 12 creatively designed evil eye charms made in 22 Karat Gold. The company has also launched its own minted 24 karat (999) purity gold coins in all sizes with exclusive packaging. The coins will be apt for gifting for all occasions. Satyug is also launching for a limited period only The Satyug Gold Purchase Plan in association with the India Bullion &Jewellery Association (IBJA) that will offer patrons the chance to purchase pure 24 Karat Gold at up to 37% off the prevailing market rates linked to various delivery tenures.
“Gold has an intrinsic place in our lives both in terms of auspiciousness and value. It is an integral part of our every occasion and we buy this precious metal all through the year. Now every Indian can realize his or her dreams, because with Satyug Gold, the golden times are back. Other than designing the jewellery I have left the business affairs to my team and hired some of the best in the business to help make gold more accessible by all. Gold is an important part of our life and used in most occasions in India from Dhanteras to Diwali. Satyug gold assures 999 (24 kt) pure gold to all its customers at the best possible price. Satyug will launch with 7 stores first and we aim to have a store in every Major city by the end of this year.” Said ShilpaShettyKundra (Chairperson Satyug Gold)
On his part, husband and entrepreneur Raj Kundra said, “Satyug in Hinduism is the “Yuga or Era of Truth”, when humanity was governed by Gods, and every manifestation or work was close to the purest ideal and rooted in goodness. This era was also referred to as the “Golden Age”. Where a commitment was a commitment and was honored at any cost. That is exactly what our philosophy is at Satyug Gold”.