Eros International and Viki Rajani’s Phobia starring Radhika Apte and directed by Pavan Kirpalani has number of firsts to its credit.
Besides the movie being one-of-a-kind psychological thriller, the makers have incorporated ‘Virtual Reality’ technology in the film, first for a Bollywood film. The central character, Mehak, an artist by profession, who suffers from agoraphobia, can be seen using a VR set in the movie.
Through an exemplary and experiential marketing activity, the makers of Phobia have also planned to bring alive Mehak’s world for viewers. Her fears, insecurities and struggles will be palpable in an especially-crafted 360-degree video that will be launched at an event today.
This is the first time that a Bollywood film will invite viewers into its principal character’s house, in a way that they’ll feel a part of it in real time. Shot with a 360-degree camera rig, this video will navigate viewers from Mehak’s POV around her house, experiencing similar unusual things that she experiences in the film.
Commenting on using virtual technology in the film, director Pavan Kirpalani said, “VR therapy is a very successful form of therapy for people who suffer from severe types of phobias as it allows patients to confront their fears within the safety of their homes. It was interesting to shoot with a VR set, the experience is immersive and trippy.”
Producer Viki Rajani says, “We are excited to launch the 360 degree video, first for a Bollywood film and are looking forward to people’s reactions at the event.”
With startling elements strategically timed across the video, viewers will be up for a spook-fest.