Mumbai: After having a theatrical release in India, Ashim Ahluwalia’s National award winning film, Miss Lovely is all set to release in the U.S. theatres on June 6.
The film which made its world premiere at the 2012 Cannes Film Festival stars Nawazuddin Siddiqui, Anil George and Niharika Singh in the lead roles.
DADA Films will release the movie in the seven American cities- Seattle (June 6), New York (June 20), San Jose, California (June 20), Los Angeles (June 20), Chicago (June 27), Austin (June 27) on the mentioned date with an expansion to follow.
The movie will also release on the digital platforms of the U.S. like iTunes, Netflix, Amazon Instant Video, Google Play on August. FilmBuff will distribute the movie in the digital space.
“We really responded to Ashim’s unique perspective and his ability to explore controversial themes and issues,” said FilmBuff’s Head of Content Steven Beckman. “Through its docu-narrative hybrid approach, Miss Lovely delivers a gritty, powerful lens into a stranger than fiction world that will surely resonate with audiences here in the United States.”
Ashim who will be in the U.S. to promote the film says, “Miss Lovely is quite a wild film”. He adds, “It challenges the definition of what an Indian film can be, so I’m really happy that US audiences will get a chance to watch it in cinemas. I’m thrilled to be working with Film Buff and Dada Films to find novel ways of getting new global cinema out there. It’s great to have partners that understand the power of what cinema can do, and are ready to stick by that.”
Written and directed by Ashim Ahluwalia, Miss Lovely delves deep into the underbelly of India’s film industry, where back-alley producers churn out everything from pulpy horror movies to soft-core porn, Miss Lovely takes us back to the Mumbai of the 1980s with lurid detail and intoxicating style.
Working out of sleazy hotels and abandoned warehouses, brothers Sonu (Nawazuddin Siddiqui) and Vicky (Anil George) are prolific producers of trashy, C-grade films for Mumbai’s booming and underground markets. The ambitious, domineering Vicky is the unquestioned brains of the operation, leading the dim-witted Sonu deeper into a world of divas, money men and movie-loving gangsters. But this precarious partnership is put to the test when the brothers meet Pinky (Niharika Singh), an exquisite ingénue with a shady past. Director Ashim Ahluwalia has created a hyper-stylized, retro thriller that explores the awful truths of exploitation cinema as well as its strange pleasures.
Future East produced the film with Shumona Goel as executive producer.