Bollywood Dhamaka

Kyaa Kool Hain Hum 3 integrated across all top shows on Indian Television!

Kyaa Kool Hain Hum 3, Mandana Karimi

Touted to be India’s first ‘porn-com’ Kyaa Kool Hain Hum 3’s promotional blitzkrieg has hit a new high!
The film’s music has steadily climbed up the charts while the trailer has gone viral digitally and now the film has been integrated across all the top shows on India’s leading GECs.

Besides the conventional reality shows that every film heads to, the makers of Kyaa Kool Hain hum 3 have gotten the film integrated on shows that generally do not welcome films to be a part of their creative.
The film will be seen across seven prime time shows, each of which is a leader in its own right.

“The idea is to engage the viewer with the film’s content while they are tuning into their favourite show. The integrations are all seamless and take the story forward which is what makes it novel and exciting.”

With the film’s leading lady Mandana Karimi, housed up in a reality show, the lead stars Tusshar and Aftab Shivdasani have been promoting the film extensively!

For the first time, Producer Ekta Kapoor has integrated a film on all her shows. Being the third instalment of a successful adult comedy franchise, she has ensured the hype reaches optimum levels and what more than opening up the doors of her top TV shows.

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