After two back to back successful seasons of ‘What Women Want’, Kareena Kapoor i.e. the Begum of Bollywood is making a return with its third season. It will be premiering on Radio Mirchi and also on their Youtube channel ‘Filmy Mirchi’. The show has attained a one of a kind status as it smashes stereotypes about women and addresses important issues openly. For the latest season, many talented celebrities like Kiara Advani, Varun Dhawan and Ananya Panday will be seen being part of the show as guests.
Radio Mirchi has always had an objective of providing their audience with the very best kind of entertainment and unlimited music. With Kareena Kapoor’s ‘What Women Want’ on board, it will now feature a genuine, important, quirky and raw conversation between today’s celebrities about important issues.
Known for the content that smashes the glass ceilings of stereotypes, discussion on things people often shy away from, friendly banters, the new season will be quite entertaining. Another segment has been added, powered by Bumble called ‘Bebology’ where the guests will get the chance to ask one question from Kareena.
As she will be making a comeback as the talk show host, Kareena Kapoor said, “The reaction ‘What Women Want’ has gotten over the past two seasons has made me overwhelmed. It’s been such an amazing journey, consisting of demystifying myths, breaking norms and questioning female stereotypes. This year where everyone is adapting to the new normal, I am extremely interested to know about what women want in today’s time. This season, which is getting hosted by Filmy Mirchi will be about some really interesting perceptions which are equally interesting and fiery, from men and women both. I am super excited.”
Preeti Nihalani, the Chief Revenue Officer from Mirchi mentioned, “The show was launched while keeping in mind the need to entertain the consumers with exclusive content across all platforms and formats. It ended up becoming the nation’s biggest celebrity shows as it had more than 95 million views and impressions which were more than 800 million. We are stoked to continue this work in a digital-first avatar on Filmy Mirchi along with multi-media amplification. After a successful association with Dabur Amla Aloe Vera for the first two seasons, the relationship has continued for the third season too. The new season will be super hot, fun and will be dedicated to providing perfect content marketing opportunity for the show sponsors.”