Fastest growing Bangla general entertainment channel Sony AATH brings in a
visual delight for their viewers with the addition of ‘Vighnaharta Ganesh’ to their content line-
up.
The popular mythological show depicts the journey of Lord Ganesh in a never-seen-
before avatar for the first time in the Bengali language. Vighnaharta Ganesh will start airing on
Sony AATH from 25 th April 2022 onwards and will be telecasted every Monday to Friday at
07:30 pm.
To celebrate the launch of Vighnaharta Ganesh in Bengal, Sony AATH is conducting a canter
activity across 40 cities in 40 days where the show promo will be screened, followed by on-
ground games and exciting giveaways. Along with this, local train in Bengal connecting the
main stations will be wrapped to create more buzz around the show launch. To further the
engagement, a radio activity will be conducted asking people about the Vighnaharta in their
life. This will be supported by an outdoor campaign in 20 cities and an extensive print
campaign in Bengal.
This show would be an addition to other new launches on the channel like Aladdin and
Baalveer, which has garnered great responses from the viewers. The channel is also home to
everyone’s favourite thriller shows like CID, Crime Patrol and evergreen classic stories of
Gopal Bhar and Nut Boltu.
With the launching Tushar Shah, ‘Chief Marketing Officer & Business Head – English Cluster & Sony AATH,
Sony Pictures Networks said, “At Sony AATH, we pride ourselves in offering diverse and differentiated content to our
audiences. The launch of Vighnaharta Ganesh will further strengthen our offering that adds to
the quality family time for our viewers. As we step into the new year, I would like to wish
everyone Shubho Noboborsho.”
