Bollywood Dhamaka

Celebrity spotted at Candy Crush Jewellery Launch, hosted by Mrinalini Chandra and Dream Theatre

Dream Theatre, Mrinalini Chandra, Esha Gupta, Candy Crush Jewellery

Esha Gupta, Sayani Gupta, Sapna Pabbi, Kritika Kamra, Additi Gupta, Shaheen Abbas, Roshan Abbas, Kubra Sait attended the Candy Crush Jewellery Launch, hosted by Mrinalini Chandra and Dream Theatre at Olive, Bandra.

Mrinalini Chandra and Sayani Gupta at the Candy Crush Jewellery Launch hosted by Mrinalini Chandra and Dream Theatre

The range comprises of two parts; the more competitively priced range features 2D colored candy shapes while the premium range is made from gold and features 3D versions of the candies. The premium range also offers a series of Kaleera.

Kubra Sait at the launch of Candy Crush Jewellery Launch hosted by Mrinalini Chandra and Dream Theatre
The collection comprises of Necklace, Choker necklace, Ring, Cuff bracelet, Earrings, Charm necklace, Charm bracelet, Brooch pin in couture range and Y necklace, Two finger ring, Single finger ring, Lariet necklace, Candy Unit brooch, Earring, Hoop earring, Open bangle, Bracelet in mass range.

Mrinalini Chandra and Jiggy George at the Candy Crush Jewellery Launch hosted by Mrinalini Chandra and Dream Theatre

King Digital Entertainment, a leading interactive entertainment company for the mobile world, continues to expand its Candy Crush consumer products offering, with a new range of jewelry by leading Indian designer Mrinalini Chandra. Fans and candy-lovers around the world will be able to get their hands on a range of necklaces, bracelets, earrings, brooches and rings inspired by the deliciously sweet world of Candy Crush. The deal was facilitated and is being managed by Dream Theatre, King’s licensing agent in India and South Asia.

Esha Gupta at the Candy Crush Jewellery Launch hosted by Mrinalini Chandra and Dream Theatre

“We’re delighted to be able to offer an array of Candy Crush inspired jewellery to long-time fans of the game,” said Philippe Bost, VP International Consumer Products, Activision Blizzard. “Our colourful designs are really brought to life by this striking jewellery range and the Kaleera series will add extra sweetness to any bride’s special day.’’

Nishka Lulla at the Candy Crush Jewellery Launch hosted by Mrinalini Chandra and Dream Theatre

Commenting on the range, jewelry designer Mrinalini Chandra said: “We are very excited about our collaboration with Candy Crush. Our jewelry will comprise of hand crafted pieces inspired by the game with a quirky but chic aesthetic that is emblematic of our label. It will incorporate traditional craft techniques of Meenakari and Jaali from India infused with modern design aesthetics. Launching in the festive season, the range has something to offer every candy-lover.”

Roshan Abbas and Shaheen Abbas at the launch of at the Candy Crush Jewellery Launch hosted by Mrinalini Chandra and Dream Theatre

Founder and CEO of licensing company, Dream Theatre Pvt. Ltd, Jiggy George said “We are thrilled to have facilitated this partnership between Candy Crush and Mrinalini Chandra. The collection is stunning, making it ideal for Candy Crush fans and fashionistas alike.”

The collection is launching on 29th November 2017, just in time for the Christmas season, and will be available on www.mrinalinichandra.com and leading ecommerce sites.

Sapna Pabbi,Candy Crush Jewellery, Launch

Candy Crush Saga is one of the world’s most popular mobile games in the world and along with its sister titles, Candy Crush Soda Saga and Candy Crush Jelly Saga, is played by many millions of people every day. Candy Crush Saga and its sister title, Candy Crush Soda Saga, are two of the top 10 grossing mobile games in the U.S. Over one trillion game rounds have been played in Candy Crush Saga alone since its launch.

King continues to grow its consumer products offering across the globe supported by its global network of 19 licensing agents. King has signed 145 licensees to date.

Most Popular

To Top