Following the immense success of Ananya Birla’s second single, Meant To Be, which was recently certified ‘Gold’ in India, comes the official global dance video of the song.
Choreographed by leading creative director and choreographer based in Los Angeles, California- Anze Skrube, who has worked with artists of the likes of Chris Brown, Justin Timberlake, Prince, Meghan Trainor, Robin Thicke and Usher; the video integrates different variants of dance to weave a story around the electro-pop song.
Meant To Be peaked at #4 on the iTunes India song charts, #2 on Shazam `India TOP 100’ and entered the Top 20 International Charts across all prominent streaming platforms in India including Gaana, Saavn, Hungama and Wynk.
The official music video peaked at #5 on Vh1 India’s TOP 10 chart and has been viewed over 6.5 million times on Ananya’s VEVO/YouTube channel. Internationally, the song has been playlisted on key streaming platforms including Spotify and Apple Music across territories including the US, UK, Middle East and South East Asia.
Says Ananya, “I have always been fascinated by how much one can express through dance. I felt ‘Meant To Be’ would be a very suitable song for a dance video. We also have a contest we are having will give aspiring dancers an opportunity of a lifetime to train with Anze at the prestigious Millennium Dance Studio.”
Speaking about the song Anze states, “The creation of the dance video for Meant to Be was certainly an inspiring journey. We started with an audition process that included over 300 professional dancers. The track is infused with so many genres of music that I was creatively moved to extend that diversity into dance by integrating different styles of movement throughout. I am extremely proud of my creative team and the dancers and I am excited to present this dance video as an homage to and in support of Ananya and her video, Meant To Be.”
The Universal Music Artist is already working on her next single which will be launched later this year.