Mumbai, May 28th: Pioneers in online life insurance, AEGON Religare Life Insurance (ARLI) sponsored a mobile game, ‘Kochadaiiyaan’s Reign of Arrows’ based on the animated Tamil movie, starring the Superstar Rajnikanth. This blockbuster archery game has recently crossed 9 lakh downloads since its launch in late March.
Below are the key milestones the game has achieved:
· Ranked no. 1 game in Indonesia
· Ranked no. 2 arcade game in Austria
· Ranked no. 4 in the gaming category in UAE & South Africa
· Amongst the top 25 arcade games in the US
The game has been developed by Hungama Digital Media Entertainment Pvt. Ltd. and can be downloaded from any device on the Android, iOS or Windows platform or through Facebook, without any charge. It went live on March 19, 2014 and was listed as one of the top five new apps on the Google Play Store.
Mr. Yateesh Srivastava, Chief Operating Officer, AEGON Religare Life Insurance says, “We are happy to sponsor Kochadaiiyaan’s Reign of Arrows and be associated with this game as it subtly allows us to connect with the younger generation and promote the AEGON Religare brand. Besides the branding opportunity, the game is structured in a way as to generate leads for AEGON Religare. This is our first experiment with full blown gamification and we are looking forward to the outcome with a lot of interest and anticipation.”
The AEGON Religare iTerm Insurance Plan, a pure-protection plan, has been integrated with the game to specifically showcase AEGON Religare’s product proposition aimed at building immunity and inner strength for the player, quite similar to providing security to one’s family by opting for a term plan.
In the game, the player is required to single-handedly fight the invading army. It is an action-packed archery game that provides an immersive gaming experience with the brand cues, lead generation tools and an option to download AEGON Religare’s iTerm app, built into the game play.
The game also has an AEGON Religare Chest Plate, AEGON Religare Health Potion and AEGON Religare Revival Kit which have been integrated to provide the player with an enhanced virtual gaming experience.
To download the game, you need to visit the Google Play Store on your Android device or the App Store on iOS device and search for ‘Kochadaiiyaan – Reign of Arrows’.
About AEGON: As an international provider of life insurance, pensions and asset management, AEGON has businesses in over twenty five countries across the Americas, Europe and Asia. AEGON companies employ over 26,500 people serving millions of customers around the world. In total, the company oversees EUR 475 billion in revenue-generating investments. AEGON is one of the largest insurance companies in the United States, and ranks first in the Dutch group pensions market and has strong market positions in individual and group pensions in the UK. The company’s shares are listed on two major stock markets: Amsterdam and New York. AEGON has more than 160 years of experience with its roots going back to 1844.
About Religare Enterprises Limited: Religare Enterprises Limited (REL) is one of India’s leading diversified financial services groups and offers an integrated suite of financial services including asset management, life and health insurance, lending, broking, investment banking, and wealth management. Religare Enterprises is headquartered in New Delhi and is listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) in India. Religare is also building an Asia & emerging markets focused Institutional equities and Investment Banking business and a multi-boutique global asset management platform to tap the broader opportunities offered by the most promising emerging markets around the world. http://www.religare.com
