Bollywood Dhamaka

Aditya Chopra posts a soul stirring note and unveils Yash Raj Film’s new logo on completing 50 years

28.09.4

In his post, the earnest son wrote graphically how the duo made their production house what it stands for in recent times and it’s beginning.

Noted filmmaker Aditya Chopra shared a soul-stirring note on the occasion of Yash Chopra’s 88th birth anniversary recently. In his post, the earnest son wrote graphically how the duo made their production house what it stands for in recent times and it’s beginning.  Yash Chopra’s birth anniversary coincided with 50 year anniversary of Yash Raj Films.

Aditya began his post by mentioning, “In 1970, my father Yash Chopra, left the security and comfort of his brother Mr BR Chopra and formed his own company. Till then, he was a salaried employee of BR Films and didn’t own anything of his own. He did not know how to run a business and did not even have the basic knowledge of what goes into making a company. All he had was a strong belief in his talent and hard work and a dream to be self-reliant. That conviction of a creative man backing nothing but himself and his art gave birth to Yash Raj Films. Mr V Shantaram, who owned Rajkamal Studios, graciously gave him a small room in his studio for his office. My father didn’t know then, that the small company that he started in a tiny room, would one day become the biggest film company of the Indian Film Industry.”

He continued by talking about the time he made his directorial  debut with the popular film ‘Dilwale Dulhaniya Le Jayenge’, “In 1995, as Yash Raj Film entered its 25th year, my directorial debut Dilwale Dunlhaniye Le Jayenge released. The historic success of that film gave me the confidence to give wings to some crazy ideas that I had for the future of YRF. Besides the immense love that my father had for me, he now also had a lot of faith in my ideas because of the miraculous success of my film. I had foreseen the advent of corporate studios coming to India and taking over our business. I wanted us to achieve a certain scale so that we could retain our independence before they came in.”

He concluded his post by revealing, “My father contradicted his own conservative mindset and bravely indulged in all my bold initiatives. And in a span of 10 years, we went from a film production house to India’s first fully independent film studio. Across five decades, YRF, at its core, has been a traditional company with deep-rooted old-world values and a conservative approach to business. But at the same time its also been a bold, forward-looking company, constantly trying to push itself in embracing technology and innovation to be ahead of the curve. This perfect balance of traditional and modern is what defines Yash Raj Films.”

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