Mumbai: Danube Properties, the UAE’s rapidly expanding private real estate developer and a division of the esteemed Danube Group, has unveiled a thrilling new campaign featuring the dynamic Bollywood duo of Sanjay Dutt and Arshad Warsi. This collaboration marks their reunion on-screen after a remarkable 15 years. Titled “Dubai mei ghar bole to Danube ka ghar,” the campaign offers a captivating preview of the exquisite properties offered by Danube Properties in Dubai, catering specifically to Indian investors seeking to invest in and acquire their dream properties.
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In a delightful video campaign, Sanjay Dutt and Arshad Warsi reunite to bring their iconic chemistry to the screen. The video showcases Sanjay’s exuberance as he eagerly welcomes Arshad into his Danube home, engaging in their trademark witty banter while showcasing the remarkable features of the property. The heartwarming reunion between the two actors has resonated deeply with fans, reminiscent of their beloved moments from their blockbuster movie series. Adding to the excitement, Danube Properties recently unveiled a tailor-made holiday package called “Dubai Dekho, Danube Kharido,” designed specifically for Indian investors seeking to invest in and acquire their preferred properties from Danube Properties in Dubai. The ongoing campaign captivates Indian property buyers by reintroducing the beloved Sanju-Arshad Jodi through a series of captivating videos.
After releasing the campaign Rizwan Sajan, Founder and Chairman of Danube Group, said, “After a successful run of ads with Sanjay Dutt as our ambassador, we were looking to take the story-telling a notch higher. Roping in Arshad Warsi along with Sanjay Dutt felt like an instinctive choice. The effortless chemistry that Sanjay Dutt and Arshad Warsi share, on and off the camera, made for the perfect canvas to convey the sentiment of “feeling at home” when you live at Danube Properties. The core idea was to show the actors playing themselves as “Sanju” and “Arshad” and create a sequel of episodes that showcase what life at Danube Properties is truly all about.”
He added, “Ditching the traditional sales pitch format usually adopted by real estate companies, we wanted to pepper the scripts with an underlying sense of humor and bring in a strong sense of relatability for anyone who’s watching the ads as we see Arshad (who plays the unexpected guest) move around exploring Sanju’s home and eventually falling in love not only with the Danube Properties home but also with Dubai along the way. The four films were crafted to highlight all that we as a developer currently offer against the backdrop of Dubai and to create a compelling recall factor amongst the audiences – but with an extremely light hearted route.”
