Mumbai: Superstar Rajinikanth will be next seen in his daughter Soundarya Rajnikanth Ashwin’s magnum opus ‘Kochadaiiyaan’ and the trailer of the film, which was unveiled few days back, has crossed 40 lakh views!
Furthermore, trade sources predict that the number of hits are guaranteed to increase in the next few days, testimony to the beloved ‘Thalaiva’s fan following down South and across the country. It has also been learned that the audio launch and trailer have sent theater owners on a 3D conversion spree, creating a pandemonium of sorts with the film pioneering a first-of-its kind trend in the country.
Says director Soundarya Rajinikanth Ashwin, “We are overwhelmed with the unprecedented response the trailer has received. Distribution talks have begun and the response has been quite promising.”
The magnum opus feature film Kochadaiiyaan – The Legend starring the emperor of Indian cinema Rajinikanth and the reigning Queen of Indian Cinema Deepika Padukone, is set to blaze a trail globally in cutting-edge Motion Capturing with Photorealistic Technology, as it rivals and transcends the technological capabilities of Hollywood masterpieces Avatar, Tin Tin and Beowulf.
Referred to as India’s answer to Avatar, Kochadaiiyaan is the first Indian film to use full performance capture in its production process, a workflow that was pioneered and optimised on James Cameron’s Avatar. The film is also the first film of its kind to be produced in its allocated budget and completed within the timescales set.
Director Soundarya Rajnikanth Ashwin has explored the use of full performance capture in Kochadaiiyaan in its full magnitude. The film’s uniqueness also stems from the fact this project combines many modern-era technologies to aid in visual storytelling and bring to life mythological India.
Speaking about the technological innovations in the film, Soundarya says: “I have been passionately involved in film animation techniques and production for the last six years and for Kochadaiiyaan we wanted to do something unique and decided to do this with the use of Motion Capture technology which was never attempted in its full band-with in India before.
The technology truly captured the essence of the actor’s performance, but at the same time allowed us unlimited creativity on all grounds from creating character’s looks, building lavish sets, directing expansive fight sequences and creating elaborate costumes. I do hope Kochadaiiyaan will be a game-changer for Indian cinema on a global level.”
South Indian megastar Rajinikanth is cast as the archetypal superhero in the epic dramatisation of good versus evil. He performs a dual role with Deepika being paired opposite the younger character. They are joined by current and veteran stars of North and South Indian Cinema such as Jackie Shroff and R. Sarathkumar for a global, Pan-Indian cinematic treat.