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“I enjoy backing movies that are more relevant” says Prernaa Arora !

Prernaa Arora, Brand Vision Summit

With the release of Padman just around the corner , producer Prernaa Arora of KriArj Entertainment is excited to present yet another socially relevant yet entertaining offering to audiences after the stupendous success of Toilet : Ek Prem Katha.

Says Prernaa Arora, “ Something genuinely changed within me after TEPK. I’ve now become conscious of the happenings around me and I enjoy backing movies that are more relevant.”

The power producer also feels that box office numbers stand testimony to the love from audiences on subjects that are clutter breaking and relevant to our times. She adds, “I want all my films to be loved by the audience and the box office is a barometer of that. Both my films have crossed `100 crore and obviously, the audience loved them. I hope that continues. I want KriArj to be one of the finest production houses. . There will be revisions and companies might lose money but that’s how life is. Today, everyone takes more precautions and the revenue shares have opened up. There are satellite, digital and music rights which aid the producers immensely. You need to do the right calculations, that’s it.”

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