Bollywood Dhamaka

Harshdeep Kaur Sings For Hawa Badlo Campaign

Harshdeep Kaur

The Hawa Badlo campaign is one of the most effective initiatives against air pollution which has managed to engage as many as 6.8 million people with more than 1 million reach on social media. The campaign started when a four year old rubbished the idea of firing crackers this Diwali and educated five adults in his family to #ChangeTheAir in his locality. This astonishing instance motivated a group of enthusiasts at Social Cloud Ventures Pvt Ltd to give birth to the idea of “HAWA BADLO” and bring about a change in the capital labeled as being one of the world’s most polluted cities.

The song is a duet with Harshdeep Kaur & Javed Ali, with lyrics by Protiqe Majumdar and music by Bishakh Jyoti.

Harshdeep Kaur states, “This is not just another song but an anthem meant to inspire people and help create mass awareness. I aligned forces with this campaign because I endorse the idea of a cleaner and greener tomorrow for future generations. On more than one occasion I have noticed how I always land up getting a bad throat on instances I travel from Mumbai to New Delhi and being singers we are generally a lot more sensitive and cautious. I just want to urge not just Delhi but every other city in the country to take measures to minimize air pollution. It’s great to be associated to a social cause and let music spread a social message like this.”

The Hawa Badlo campaign was the motivation behind the ‘Air Seller’ video which introduced the idea of selling freshly packaged air which seemed to be the need of the hour in a heavily polluted city such as Delhi. The video received a lot of attention in the digital space and was covered by around fifty channels. The video also received acclamation from Gail India Limited which stepped forward in support of the campaign following the release of the video

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